The Madrid City Council Takes Off at Mobile World Congress with Its Thriving Video Game and Innovation Ecosystem

• Madrid in Game and Madrid Innovation will showcase their entrepreneurial ecosystem to the world at booths A50 and A51 in Hall 8.1 at 4YFN 2025.

• Entrepreneurs from the Start IN Up Program and Madrid’s innovation ecosystem will attend the event to seek investment, showcase their talent, and forge strategic partnerships.

• Over four days, the Madrid in Game and Madrid Innovation booth will host talks, demos, events, and meetings, establishing itself as a key hub for global entrepreneurship.

• Madrid continues to strengthen its position as a leading city in innovation, video games, and gamification.

Madrid, March 2025 – Madrid in Game, an initiative by the Madrid City Council to promote the video game and gamification industry, is reinforcing its commitment to innovation and entrepreneurship by participating for the second consecutive year at 4YFN within Mobile World Congress in Barcelona.

Taking place from March 3 to 6, 4YFN is one of the world’s most important events for startups and tech entrepreneurs. This year, Madrid in Game will join forces with Madrid Innovation to present the talent emerging from their incubation and acceleration programs, with the Start IN Up Program as a key highlight of the booth, located in Hall 8.1 at booths A50 and A51.

4YFN: A Global Startup Hub

4YFN (4 Years From Now) has been a flagship event for the global startup scene since 2014, running alongside Mobile World Congress in Barcelona. Its main goal is to connect startups, investors, top executives, and major companies to foster strategic collaborations and innovation.

With previous editions welcoming over 100,000 attendees and 970 companies from 56 countries, the event is a crucial platform for Madrid-based startups to seek investment, network, and engage with industry leaders.

Madrid: A Global Reference for Innovation and Gaming

Madrid in Game’s presence at 4YFN aligns with the Madrid City Council’s strategy to establish the Spanish capital as a global hub for technological innovation and business development in gaming.

This year, Madrid Innovation and Madrid in Game will invite visitors to an interactive and experiential space under the theme "The Boarding Gate for Entrepreneurial Talent." Attendees will embark on a metaphorical journey to Madrid, showcasing how innovation, video games, and gamification drive economic and social growth, ultimately improving citizens’ lives.

Additionally, the event will serve as a key opportunity to demonstrate to an international audience the maturity and strength of Madrid’s acceleration programs, led by the City Council’s Innovation and Entrepreneurship Department.

Madrid’s Commitment to Entrepreneurship and Investment

Ángel Niño, Madrid’s Deputy Councillor for Innovation and Entrepreneurship, emphasized the strategic importance of Madrid’s presence at Mobile World Congress:

"This is an opportunity to further position Madrid at the forefront of national innovation and as one of Europe’s most attractive cities for tech startups. Madrid has solidified its leadership in several key areas, driving investment in startups and creating a favorable environment for the development of new businesses.”

Niño will attend the inauguration of Mobile World Congress on March 3, accompanying Madrid Innovation and Madrid in Game entrepreneurs throughout their participation at 4YFN. A Hub for Startups, Networking, and Business Opportunities, The Madrid in Game booth will feature: A dedicated space for entrepreneurs, A presentation stage, Meeting rooms, A networking area to foster professional connections and business opportunities.

Throughout the event, the booth will host: Panel discussions, Presentations, Networking sessions, Full event schedule available on the official Madrid Innovation website. Showcasing Cutting-Edge Startups from Madrid. Madrid in Game’s booth will also feature pitching sessions, where startups will present their projects, including:

Arsoft – Showcasing LAIA XR, a platform for AI and XR-assisted surgical planning.

UFOLAB – Presenting a revolutionary SaaS platform that enables anyone to create video games without coding experience.

Beetested – Demonstrating an AI-powered solution for game testing and user experience optimization.

Toteemi – Introducing a gamification platform for sports activities.

Bridder – Unveiling a new interactive technology platform that connects brands and gaming.

With this strong presence at 4YFN, Madrid in Game and Madrid Innovation continue to elevate Madrid’s global reputation as a key player in video game development, innovation, and entrepreneurship.