• Located in the Games from Spain pavilion, this is the most relevant professional event in the video game industry across the continent.

• Presenting the initiative to attract investment to Madrid and establishing new professional relationships are the main milestones of the event.

• The progress made in the Video Game Campus in recent months will be showcased alongside four companies from the Entrepreneurship Program.

• Madrid in Game consolidates its presence at international fairs after attending the GDC in San Francisco, the Nordic Games Conference in Sweden, among others.

Madrid, August 22, 2023. - Madrid in Game, an initiative of the City Council of Madrid, will be present at Gamescom 2023, the most important video game fair for professionals and the general public in Europe. The event, an essential appointment for the international gaming sector, brought together more than 25,000 professionals and 240,000 visitors in 2022 at the Koelnmesse in Cologne, Germany.

Madrid in Game attends Gamescom to highlight the advantages of the capital and continue positioning itself as a global benchmark in the video game industry. Attracting companies, capturing investment to help retain talent created in the city, and establishing new professional relationships within the international ecosystem are some of the objectives of the presence in Germany. The booth is located in the Business area of the Koelnmesse, in Hall 4.1 B021-C030, and can be visited from August 23 to 27, showcasing the most outstanding advances made in Madrid in Game's Video Game Campus during its first months of existence. There, the opportunities offered by the city to the sector will be emphasized, as well as the benefits of the Madrid Game Cluster, which continues to add companies to the municipal ecosystem to create synergies among professionals that help drive the industry in Spain and Europe.

For five days, Cologne will become the epicenter of the sector, where the industry's latest developments for the coming months will be unveiled, and various presentations, roundtable discussions, and competitions with top-level participants will be held. Gamescom celebrates its 15th edition in 2023 with a record number of exhibitors and has become a key meeting point for programmers, artists, producers, designers, salespeople, and professionals in Esports, among others. An ideal showcase for large companies, but also for independent studios and initiatives that want to make themselves known on the international scene.

Additionally, Madrid in Game will accompany four startups from the Entrepreneurship Program to Cologne to showcase their progress at the Development Center. The first of these is Beetested, which will demonstrate its technology capable of measuring user reactions while playing and its crowdtesting platform where players from around the world can try out video games and help their developers. The second is Second World Games, which will bring to Germany Ball Guys, their latest mobile racing release, and Second World, the construction, competition, and strategy software that gives its name to the studio. Evil Zeppelin, on the other hand, will showcase their anime robot game Astral Raiders and their fantasy RPG Delementia. Finally, Artigames will share progress on bringing their most recent creation, Ankalli, to virtual reality.

Madrid in Game will not rest after the German fair: during the last quarter of 2023, new HackJams will be held, the Esports Series Madrid for Clash Royale and Fortnite will return, and the Video Game Campus will dress up for October for a new edition of the Summit, which will bring together some of the industry's most relevant events and guests in the capital. Madrid in Game's Tardeo will also return to the Experience Center in Casa de Campo on the last Wednesday of September with a special guest: Alberto Guerrero, head of Esports at Riot Games, developers of League of Legends and Valorant, and co-chair of the Esports division of the Interactive Software Federation of Europe.